06, Jul, 2019

DIGITAL MARKETING

Digital marketing roles and responsibilities are there for developing strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company’s products and services

Course Content

Module 1 — INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

  • 1 What is Digital Marketing?
  • 2 Evolution of Digital Media
  • 3 Digital Marketing Ecosystem
  • 4 Digital Marketing Process
  • 5 Scope of Digital Marketing
  • 6 Digital Marketing Vs Traditional Marketing
  • 7 Web ecosystem, website, domain, sub domain
  • 8 HTML, Word press, CMS.

Module 2 — BUSINESS ANALYSIS FOR ONLINE MARKETING

  • 1 Business
  • 2 Products / Services
  • 3 Target Customer Profiling , location
  • 4 USP
  • 5 Competition
  • 6 Marketing Objectives & Budgets

Module 3 — WEBSITE MANAGEMENT (UI) –   ON PAGE OPTIMIZATION – PART OF SEO

(SEO FRIENDLY WEBSITE CREATION)

  • 1 Domain Management
  • 2 Web Hosting Management
  • 3 Website Index
  • 4 Concept / Positioning
  • 5 Navigation, Layouts, color scheme, fonts
  • 6 Call to action
  • 7 Keywords Research from Google Keyword planner
  • 8 Creating Mobile Friendly Website
  • 9 Meta tags — Descriptions, Keywords, Robots, Author, Country
  • 10 Image naming – Image descriptions ALT tag creation
  • 11 Redirection Tags, Heading tags ( H1 to H6)
  • 12 Anchor Text , link title
  • 13 Content writing, SEO friendly content writing
  • 14 Alexa

Module 4 — SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION

  • 1 What is organic search?
  • 2 What is Google Page rank and how to increase it
  • 3 What is Back linking, Importance of back linking
  • 4 Directory submissions, forum submission
  • 5 Business Listing, Search Engine Submission
  • 6 Portal Submission, Article submission
  • 7 Press Release submission, Blog posting
  • 8 Social Networking, social bookmarking
  • 9 Increasing website visit through  blogging, Social Media
  • 10 Comment writing, Discussion in Forum

Module 5 — GOOGLE ALGORITHAMS

  • 1 Google algorithm
  • 2 Algorithm updates
  • 3 When Google penalize the website
  • 4 Google Hummingbird Algorithm
  • 5 Google Panda Algorithm
  • 6 Google Penguin Algorithm
  • 7 Google EMD Updates
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